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Some Things to Know About Banners

It's "common knowledge" all over the internet that banners are no longer an effective advertising media. I've read those lines over and over again, and heard presumably well-educated people saying those same words in chat rooms, on message boards and in person.

I have a question, then, that begs to be answered. If banner ads are dead, then how come over 5 BILLION dollars were spent last year on banner advertising? That's a lot of money to spend on something that is worthless.

custom web banner

The truth is actually, as usual, different than what people commonly believe. Banner advertising is not, by any means, dead. In fact, the entire industry is blooming and making more money than ever before for companies all over the world.

What has actually happened is people who surf the internet are, imagine that, changing. At first people will click on anything. I mean, look at your average newbie ... he or she will gleefully click on banner after banner, having a great time exploring shopping sites and book clubs and everything else. This is all old-hat to people like me ... I've been on the internet forever. So I'm still amazed when I watch people do this.

But the average person quickly tires of these banners. After all, most of them don't go anywhere useful or meaningful. They are just ads, after all. Too many times someone clicked in a colorful, gorgeous banner only to find the same old money-making junk on the other side.

So what's the secret? You have to grab their attention, and you have to grab it fast. You have to pique their interest, gain their trust, promise them something free or fun, and most of all, your site has to deliver on the promise.

And that, my friends, is the reason why people look down on banners. It's not the banners fault. It's the junk behind the banners. You have to have more than a banner to make a sale or gain a return visitor. You have to deliver something worthwhile.

So what's the answer? Make a good, solid website which delivers what it promises. Whether that is information, products, services or just pictures, make sure you give something to people that they want. Once you do that, make sure you are doing it well. Then your banners should be easy to design ... they will flow logically from your products and web site.

Let's say you've got a site selling yo-yo's. Spend your time making a great site with pictures of yo=yo's, stories about them, videos of the great championships, humorous bits and pieces, tidbits and trivia (where do they come from, after all), and so on. By the time you have your site done, your banners should be obvious.

Perhaps a nice flash banner with a yo-yo jumping out at a visitor? Or a yo-yo rolling out of control across the banner. The motion grabs the attention, and if someone is interested they will click.

Once you've got some banners, step back and ask yourself if you would click on it. Then ask everyone else you can find. To make it more interesting, bury your banner in with a dozen others and ask a few people questions about them. You will find out very fast if your banner is good or not.

Once you've got a good banner and you've done a few informal surveys to see if it's any good at all, by all means send it out. But be prepared to pull it at a moment's notice. If the banner is not doing it's job, yank it immediately and replace it with another. Don't stick with a banner for any reason other than it's getting you clicks. It does not matter what you spent on it, how much you like it or how good it looks. If the banner is not getting people to your website it is not fulfilling it's purpose.

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Placing Internet Banners

banners online
 The role of online advertising became in the recent years one of the most efficient and popular methods to promote a business. Banners as instruments of publicity are intended to attract traffic to a site by linking to the website of the advertiser and in this way helping them become more popular.

 101Banners.Com is a web resource specialized in various kinds of facets of banner design. Composed of a team of professional, creative and innovative designers the company has no limits in its ranges of services and is capable to create banners and aids for all kinds of products and services. It is an inspired solution to make your business famous and attractive to eventual customers.

Banners as a Way to Promote a Business

 101Banners.Com is a team formed of designers and professionals with practical knowledge, artistic approach, original design solutions and great technical skills in most areas of web design. With a series of eye-catching and functional banner ads, the company has the goal to become one of the most successful designing team online.

 As part of internet marketing process web banners represent a very effective and affordable way to spread awareness about products and for accomplishing the business goal. It is very important for banners to be attractive, presentable and informative due to the fact that human eyes always search for things which can calm the vision.

 When a custom online banner is originally and professionally designed it will increase curiosity about the offered products and services among common mass and drive them to try and use them. After that everything will depend upon the products' quality. The timing in designing a high quality web banner is also very important.

 The promotion of new products and services in a climate of high business competitions is sometimes a race to reach the customer first and to convince it of the quality of any business. 101Banners.Com offer the possibility to receive the new banner in less than 48 hours, or even within 24 hours in case of emergency.

 It is important to know that designing a truly functional, visually appealing, psychologically effective, and optimized web banner requires time and imaginative effort. This is why a 48 hours design represents in modern web design the optimal timetable.

Analyzing the Target Audience

 For every business, for every products and services promotion there is a target audience and by preparing visual aids, including web banners for them it is important to study the psychological tendencies related to attractiveness and trustfulness of banners. With a defined target audience, it is much easier to determine how to create and promote the aids and banners.

 After you target the audiences for your business, the next step is to focus on the key messages you want to place on the banner. It is important to choose the optimal images and words for your potential clients.

 Due to the experience in visual publicity 101Banners.Com team have already reached a level of optimal understanding of target audiences and deal with all the design matters using individual and unique approach. To widen the target audience the company offers banners not only in English, but in other languages as well.

Choosing the Best Design for Business

cheap banners online  By creating a visual aid or a banner it is important to focus on what the audience really wants to see, what are the most attractive and efficient trends and tendencies to catch the attention in modern advertising. For example the way different colors influence the mood, state of soul and body is a crucial factor.

 The connection between the type of promoted products and colors used in their advertising is directly linked with the success and popularity of the advertized goods. Other important elements in banners design is the relevance between graphics, images and company's services or products.

 For example, if the image is simply attractive and not obviously relevant on the product type it would be simply ineffective. The use of right words and on the banner is also of high importance. The phrases should be catchy, relevant, not too long, nor too short.

 In a short message presented on the banner the audience should find everything they require to click on it and find the product and service they were searching for.

 The main goal in creating a custom banner is to combine the aesthetical factor to entice a target audience to make use of offered services and purchase products and a pragmatic and efficient message that will make the customer choose the product or service he specifically requires.

Printing Services Industry

Printing Services Industry Overview

printing services

 In modern life the demand is often driven by advertising aids and visual publicity. The profitability of individual companies is directly linked to effective visual aids and graphic presentations of offered products and services.

 Important companies have scale advantages in busing quality materials like paper and ink, serving large customers with regional or national needs, and making efficient use of printing products, operations and technologies.

Role of Visual aids in Modern Business

 Commercial printing companies involved in promotion of business are usually specialized in producing magazines, phone books, catalogs, newspaper inserts, t-shirts, labels, advertising brochures, business cards and other promotional materials. Besides paper, companies may print on apparel and textile products, glass, metal, and plastics. Other services can include packaging, database management, web design, training, and consulting.

 The quality and originality of visual aids and their quality printing is a must in modern business development and promotion. Visual aids have the role to assist any type of business reach their objectives by providing emphasis to whatever is being sold or promoted. Well designed pictures and presentations multiply the audience's level of understanding of the material presented, and they should be used to reinforce the offered message, make the products and services attractive in order create excitement among potential buyers of customers.

 The use of visual aids, then, are mutually beneficial to the audience and as well as for company. From psychological point of view studied have shown that an originally designed business card, logo or company presentation on a high quality paper or other material have an important role in customer's choice of selected product or service. With pictures, the concepts or ideas a company presents are no longer simply words - but words with images. An attractive design is the first step that brings client and company closer to each other.
printing services online

Printing Services Online

 The companies that offer printing services and design solutions online have the tendency to continuously improve and are permanently in search of advanced and original graphic design and artwork.

 In a society with high competition it is imperative to find the optimal solutions to transfigure the range of products and services into visual publicity, to make a climate of trust and attractiveness to a customer only by offering him a unique business card or a originally designed poster.

 A beautifully designed and quality printed advertising is half of the way on bringing new customers closer to any business.

Finding the Optimal Design For Business

 Sometimes simplicity represents key in conveying information visually, while in other situation the promotion of business require a certain level of complexity and sophistication on designing the aid.

 A skilled designer should be able to communicate and absorb ideas clearly and easily. However the key element in promoting the business is the understanding of the client and the reflection of the essence of product and service offered to him in an attractive visual manner. The essence of a designing work is develop recognition, sensitivity and social responsibility in the implementation of the design process to real human needs.

 A professional graphic designer needs visual acuity, a keen sense of color and proportion and highly specialized technical skills, as well as an understanding of prints production methods and the complexity of the Internet.

 This is why printing companies choose as part of their teams most original, unique designers, with developed artistic and business intuitions and skills suitable for modern products and services promotion and for optimal business-client communication.

Examples of Modern Business Cards

art business cardbusiness service card
creative business cardtravel business card

How To Design and Develop WordPress Website


WordPress is the most reputable open source CMS used in modern website design and development

Today, Wordpress is the first-runner among so powerful content management systems, like Joomla or Drupal. Complex and versatile, comprehensive and secure, WordPress is perfect for building many types of websites, from blogs to large professional websites. Wordpress technology and possibilities allow web developers and web designers develop websites with professional designs and high functionality. With thousands of free and paid content management systems available today, most web developers around the world choose developing Wordpress websites

Find out what to do to build Wordpress website and look through the basic steps of creating a Wordpress website.

Get Domain Name

There no websites without a domain. Choosing domain name is the first and foremost step you have to take when starting a website. Domain name is a unique alphanumeric name of English letters, numbers, and hyphens. A domain name should be unique, easy to remember and easy to type into the search box and the browser URL address bar. Every domain name has an extension indicating which type of organization or country the domain belongs to. Popular domain name extensions are: .com, .org, .net. Always check domain name availability to avoid legal issues and domain names that are too similar to existing ones. To buy a domain, you can visit GoDaddy, iWantMyName, or other domain name services.

Choose Web Hosting

One more vital step of your website planning process is getting web hosting company and hosting package. Free web hosts offer limited services and become a choice for simple, average websites, small blogs, online diaries. You can store the website on a free hosting, but should know that some free hosts use forced ads that appear on your website. Paid web hosts provide many services and many benefits. These are a better choice for huge websites, e-commerce, and other big web projects. Paid web hosts vary depending on prices and services. Paid web hosting prices depend on the amount of the webspace, bandwidth, CGI access, technical support, domains, security and additional web hosting services.

You can also get WordPress-specific hosting companies specializing on Wordpress support and Wordpress website development. Before choosing a web hosting provider, know of the host supports WordPress, how many domains you can host, how long this or that web host is in business, what are the support services, analyze the hosting plan, packages and pricing.

Change Nameservers

As soon as you get a website domain name and hosting account, you need to connect the domain name to the hosting server. You do not need to configure nameservers in case your domain name comes with your host package. Your hosting provider sends you the names of the nameservers. Use your control panel and find the option to enter nameservers.

Install WordPress

To upload Wordpress, download and install an FTP program, which stands for a “file transfer protocol” that transfers files to a host server. For example, you can use FileZilla. Once you have connected to the server, find a folder named public_html or the name of your domain, and upload WordPress. Then, using the Control Panel, set up a website database. Once you have completed the installation process and created your account, you will receive a confirmation email. Then, you will be able to log in the Admin panel at yourdomain.com/wp-admin. 

After you have uploaded WordPress, you have to choose a Wordpress theme. You can pick free WordPress themes, or buy WordPress themes, or order custom Wordpress themes from a web design and development company. Then, you have to create basic website pages (Home page, About page, etc) and make essential configurations to add important Wordpress plugins and features (set security features, SEO plugins, widgets, etc) to your future Wordpress website.

Build A WordPress Website

Woweb.com wishes you best of luck with developing a WordPress website. And, if you want someone to design and develop website for you and take care of your WordPress website, we are always ready to assist our clients with creating a Wordpress website solution and building a website with Wordpress.

WordPress Based Websites Development

WordPress is one of the best and most popular publishing platforms and CMS on the modern Web. WordPress currently powers 70 million sites worldwide. Although most associate WordPress with blogging only, but it much more than a blogging platform.

WordPress is a free open source publishing and content management system (CMS) built on PHP and MySQL running on a web host. WordPress started in 2003, and since then this excellent publishing tool won multiple awards for being one of the best open source CMS ever. In 2010, WordPress won the Hall of Fame CMS category in the 2010 Open Source Awards.

Why develop websites with WordPress

WordPress is a customizable, intuitive and mature system equipped with a variety of plug-ins, widgets and website templates. With over 23,000 plugins available and template system, WordPress gives thousands of possibilities to its users and web developers. Take a look at a few of many great features of WordPress.

WordPress templates

WordPress-based websites owners can change the look and functionality of their websites installing different free and paid web templates. Themes may be installed using the WordPress "Appearance" administration tool or uploaded via FTP. To add advanced features, the PHP, HTML and CSS codes can be also added or edited to the WordPress templates.

WordPress plug-ins

WordPress has a plugin architecture allowing users and web developers expand the functionality and abilities of WordPres-based websites. WordPress plugins come with custom functions and specific features enabling users to modify their websites according to target audience expectations and needs. Using WordPress Widgets, you can add navigation options, useful widgets, categories, slideshows and many other engaging and useful features. WordPress Widgets are often placed in the header, footer and sidebars of the WordPress-based website.

WordPress SEO

WordPress-based websites are SEO friendly. Wordpress platform allows formatting and styling of texts. You can use trackback and pingback features, link management, clean permalinks, tagging system and the ability to assign multiple categories to a post or article. WordPress-based websites can be used on Android, iOS (iPhone, iPod Touch, iPad), Windows Phone, BlackBerry. WordPress gives you freedom to develop a website or blog.

Customizable and intuitive, WordPress makes the website building process easier and quicker. At WoWeb.com, we are always happy to assist you with individual web development solutions and the development of WordPress based websites. If you have any query, let us know in comment section and we would love to develop a website for you.

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Website Content Management Systems

Good controlling and managing the website content is a vital part of the website management and website development process. Any website with a great amount of content and user data needs a Content Management System or CMS.

Content Management System allows website owners maintain website data and all types of content. Plus, a good CMS can help to improve website overall functioning and usability level. CMS types vary widely, but the fact is that no special technical skills are needed when using a well-designed and thoroughly developed CMS.

What is Content Management System

Content Management System CMS is a software program equipped with many different features for website maintenance and content management. CMS allows optimizing the website content according to potential user needs. What it comes to increasing website functionality and productivity, CMS is a true must-have for a website. Not only CMS allows presenting website content in an organized and user-friendly way, it also enhances the website optimization and accessibility. CMS allows updating the website, adding new pages, retrieving previous web pages, and organizing all types of website files the way you want.

One of the most popular content management systems is Joomla. It is a free open source CMS for building powerful, well-organized websites. WordPress is one more hugely popular free open source application that can be used as a CMS. Usually, any website owner can use CMS without hiring/consulting a web developer.

Content Management System Benefits

 The right CMS gives you the maximum control over the website. Modern CMS systems are designed with many additions for administering various types of website content. Just imagine how much time and money a good CMS can save you, and see below a few of many benefits of using CMS

• Safe and organized storage of any website data, docs, files, etc
• Updating website content regularly and easily
• Improving user experience, building new menus, add web pages, managing website functions
• Improving website SEO and increasing conversion rates
• Managing website content without special technical skills
• Saving time and money on website maintenance and support services
• Increasing website productivity, accessibility, usability and success

Content Management System gives many possibilities for controlling the website. Modern website content management systems are flexible and easy to use. All it takes from you as a website owner is picking up the right CMS based on your website objective and content type and amount.

Basic Website Structure

Developing website structure is one of the first tasks in a new website planning process. Careful organizing website content and creating the website structure sets the foundation for a new website and its future success. Combined with other factors, a website with well-categorized content easily and quickly can obtain a high level of usability, search engine ranking and user trust. Let’s look at the basic website structure.

Basic website structure can be mainly divided into two types: hierarchical structure and flat structure. When it comes to the development of serious websites, web designers and SEOs prefer using hierarchical approach in order to further generate navigation links and create site maps. The aim behind the website structure is creating navigation which allows users to get the content they look for easily and quickly. Here are a few of the factors to consider when creating a new website structure:

> Analyze potential target audience needs and expectations
> Create an appealing, organized and easy to navigate Home Page
> Organize website content and pages into categories and sub-categories
> Remember the 3 clicks rule (the visitors should make no more than 3 clicks to get what they are looking for on a website)
> Do not overweight the site pages with distractions and irrelevant information, etc
> Develop the sitemap


Website structure should include the following basic web pages:

Home Page
Website Home Page is the first main page visitors view when visit the website. All websites have a Home Page. Home Page is the most vital website page for getting search engine rankings.

About Page
About Page tells the users what the website is all about: website subject, aim, as well as gives information about website authors and founders.

Contacts Page
Any website should generally include various methods of making contact with the website owner, website admin or website developer.

Sitemaps are an essential part of large websites, e-stores and websites with huge content that is hard to reach via the links.

The search tool is an important part of the website navigation structure, as it makes easier for users to find information they want by typing the keywords into the search box. 

Depending on a website type and goal, the website structure can include web pages: Portfolio, Company Story, Blog, News, Links, etc. 

Anyone looking to start a website should first develop well-organized and easy navigable website structure backed with top quality and relevant content.