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Basic Website Structure

Developing website structure is one of the first tasks in a new website planning process. Careful organizing website content and creating the website structure sets the foundation for a new website and its future success. Combined with other factors, a website with well-categorized content easily and quickly can obtain a high level of usability, search engine ranking and user trust. Let’s look at the basic website structure.
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Basic website structure can be mainly divided into two types: hierarchical structure and flat structure. When it comes to the development of serious websites, web designers and SEOs prefer using hierarchical approach in order to further generate navigation links and create site maps. The aim behind the website structure is creating navigation which allows users to get the content they look for easily and quickly. Here are a few of the factors to consider when creating a new website structure:

> Analyze potential target audience needs and expectations
> Create an appealing, organized and easy to navigate Home Page
> Organize website content and pages into categories and sub-categories
> Remember the 3 clicks rule (the visitors should make no more than 3 clicks to get what they are looking for on a website)
> Do not overweight the site pages with distractions and irrelevant information, etc
> Develop the sitemap

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Website structure should include the following basic web pages:

Home Page
Website Home Page is the first main page visitors view when visit the website. All websites have a Home Page. Home Page is the most vital website page for getting search engine rankings.

About Page
About Page tells the users what the website is all about: website subject, aim, as well as gives information about website authors and founders.

Contacts Page
Any website should generally include various methods of making contact with the website owner, website admin or website developer.

Sitemap
Sitemaps are an essential part of large websites, e-stores and websites with huge content that is hard to reach via the links.

Search
The search tool is an important part of the website navigation structure, as it makes easier for users to find information they want by typing the keywords into the search box. 

Depending on a website type and goal, the website structure can include web pages: Portfolio, Company Story, Blog, News, Links, etc. 

Anyone looking to start a website should first develop well-organized and easy navigable website structure backed with top quality and relevant content.

Asynchronous JavaScript and XML: What Is AJAX?

AJAX is a combination of web development and programming technologies for creating fast-loading interactive websites and web applications based on XML, HTML, CSS and Java Script. Using Ajax technologies professional web designers and web developers are able to create modern web applications with cutting-edge accessibility and interactivity. 
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Developing Ajax Web Applications

AJAX stands for Asynchronous JavaScript and XML. The technology allows developing better and quicker applications. The key is that Ajax web apps retrieve data from a server asynchronously without interfering with the display of the existing web page. In other words, the asynchronous nature of AJAX allows the browser to exchange data with a server while the user is doing other things. So, the user does not have to wait for the entire web page to refresh. 

Typically, the interaction between the user and the server is synchronous. It includes the processes requiring a lot of user waiting. The user accesses the web application. Then, the request is processed by the server. The server sends data to the browser while the user waits. AJAX acts independently of web server software. When the user clicks on an Ajax-based application, the page shows what they are asking for without reloading the entire browser page. Ajax uses XHTML for content, CSS for presentation and JavaScript for displaying dynamic content. 

One of the perfect examples of Ajax application is Google Maps. Google was the first to use web development technique "Ajax". Besides mapping applications, examples of AJAX apps are chats, e-mail applications, real-time searches, shopping cart apps, etc. 

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Building websites based on Ajax: 

• XHTML and CSS browser-based presentation 
• Interaction with the page through The DOM
• Data stored in XML and received from the server 
• Data retrieval with XMLHttpRequest in the browser 
• JavaScript 

The most appealing benefit of Ajax is that it works within the browser and allows for the interaction with the application and the user to go independently of the interaction with the server. But, remember that AJAX applications will not work in web browsers that do not support JavaScript. A mixture of web design and development techniques, AJAX has become an integral approach used in modern web development.

New Website Planning

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If you are serious about developing a website, then a basic website planning advice is just what you need. Below, we list main paths you have to go start a website. Starting a website is not an easy task, so making a website design and development plan is the right decision. Good website planning is a first step in the website development process.

On the whole, the general golden rule of website planning is simple: know what you want. For successful website development, you should define your purpose and put yourself in your target audience shoes. According to the website purpose and potential audience expectations you have to choose your website type and overall style. Below, find out the main points you have to think of when planning a website.

Choose website type, analyze target audience

To get a website, you have to decide on which website type best meets your needs. There are different website types used for many purposes. So, decide whether it will be an e-commerce site, informative website, personal website, or other. By defining your website type, it will be easier for you to understand target audience expectations as well make the right decisions on website design and content development.
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Decide on website structure and unique features

Choosing the design style and features is one more important step in website planning and developing. When getting ideas for your new website, remember to put yourself on your target audience shoes. For instance, if you plan to start an online shop, you will have to implement user-friendly navigation, attractive menus, image slideshows, product galleries, product rating system, etc.

Plan website developing budget

If you plan to build professional website, think of how much money you are ready to invest. If you plan to create a website for profit you will have to invest in many different website development services like unique website design, top quality website programming, SEO optimization, and other off-site and on-site activities. The website development prices depend on the size and complexity of your future website.
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Bring in web design and development professionals

If you are serious about getting a serious website that will serve you for years to come, you want to get a well-developed website. So, finding the right web design and development professionals is a sure way to your website prosperity. If your website is well-designed and developed, it will get more visitors, high search engine ranks and generate good profits. Experienced website designers and programmers will definitely help you on your way to getting a website that works for your purpose.

Developing a strategic plan for a new website worth your time and efforts. Thorough website planning helps you to make informed decisions about website design and development issues.

Main Types Of Websites

If you decide to design and develop website, you have first to determine the goal of your future site. Then, based on the goal, you have to decide on which website type will best serve your needs. There are different website types developed for many purposes and uses. Let’s overview main types of websites, so you can choose website type that will meet your purpose.

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Types Of Websites: Static and Dynamic Sites

Based on the technical method used to build a website, there are two website types: static and dynamic.

Static are websites that have web pages stored on the server and display fixed content to the user. Static websites are coded in HTML and the website pages can be updated independently in an HTML editor. Static websites are often small websites which include static information. They usually contain texts, images, simple navigation menus. Static websites are very easy to start and maintain. To publish and update the static website you do not need any special web design and web programming experience.

Dynamic websites are typically a larger website that is database-driven. Dynamic sites usually include hundreds of web pages with huge amount of different content. Dynamic sites are connected to a database where the content is stored in an organized way. Dynamic pages get information from a database and can be customized frequently and automatically according to your specific needs.

Choose Your Website Type

Based on the content and use of the website, websites fall into basic types:

• Business and e-commerce sites, online stores
• Personal sites, online diaries, blogs
• Informative or educational sites
• Social networks and communication portals
• Search websites and directories
• Download sites, entertainment sites
• Audio and video web portals
• Reviews websites, rating sites
• Other types of websites

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E-commerce websites

Ecommerce websites, online shopping sites and business sites are type of websites where you can purchase goods or services online. You can also find complete information about a business or company. E-commerce websites are built and designed specifically to solve your business needs and make money. They are always dynamic and cover great amount of content as well as different menus, payment system, shopping basket, etc. E-commerce website design and development requires a serious investment as well as an experienced web development team.

Personal websites

The primary goal behind personal websites is usually not about money-making. Personal websites contain information about an individual or group hobbies, interests, life, events, and other personal thoughts, photos, etc. Personal websites can be in the form of online diaries and blogs. Writing and sharing personal things is the main idea of personal blogs and websites.

Blogs

Blogs are very popular type of website. Blogs display dated articles on different topics delivered in a chronological way. A blog is usually run by an individual user or a group of users publishing regular entries and random thoughts on different subjects. The blog may include chat rooms and discussion forums. Most popular free blog services today are WordPress and Blogger.

Informative websites

Informative websites deliver information in an educational way and teach users various subjects. Educational and information websites are developed and designed in the form encyclopedias, online guides, article catalogs, info brochures, etc. For instance, all-knowing Wikipedia.com and About.com are good examples of educational/informational sites. 

Entertainment portals, social networks

Social network sites are a type of website rules the modern Web. Via social networks people share things, communicate, make and meet friends and chat online. Today, Facebook is the most popular and most successful social network. Entertainment portals are often large websites containing entertainment news, online games, music, videos, and different type of fun and exciting content.

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When deciding on the website type, keep in mind that there are other types of websites and your own site can be a unique mixture of different attention-grabbing technical and visual aspects grabbed from different types of websites.

How Website Works

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How a website works? How to make a website work? Like a living thing, a website works well when all parts work well with one another. When one part of the website is not working, it negatively affects all other parts and the website fails to work at its full potential. 

How to make a website work

A website is made up from web pages. All website pages are linked together. The website has a lot of files like images, graphics, texts, and more content. A web page is an HTML file coded by web programmers and viewed by a web browser. The web server is a computer dedicated specifically to host websites, so the website files are stored there. The website folder has an internet address (URL) and when you type in the website domain name, a browser finds the website on the server and displays the site on your screen. 

Knowing how websites work and how things are done is helpful for everyone looking to build a website. It expands your understanding of the web design and development process a lot clearer. Below, we shortly explain how website works and point out the fundamentals that make a website work

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Domain Name

Domain name is an online identity of the website. A website’s domain is a website identification on the web, such as woweb.com, about.com, wikipedia.org, etc. The domain name is a unique alphanumeric name that consists of English letters, numbers 0-9, and hyphens (-). Every domain name has a suffix or extension that indicates which type of organization or country it belongs. You can buy a domain name and server space from different companies or from the same company. A domain is not the same as URL. The domain name is part of website url that provides much more information, including the specific page address, folder name, machine name, and protocol language. URL (Uniform Resource Locator) is a web address or a specific character string that constitutes a reference to a web resource. A domain name is actually a memorable "name" of the website, and it is not the same as IP Address. 

Web Browser

Web browser is a software program that retrieves and displays information resources on the web. A web browser translates the coding into a user-friendly form. Browsers access information provided by web servers and display the web page on the screen of your PC. The today’s most used web browsers are Google Chrome, Firefox, Opera, Safari. 
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Web Server

Web server is a remote computer developed to deliver web content that can be accessed through the Internet. When the user enters the domain in the browser, the Web server responds to a browser’s request for a web page. To host your website on the server you have to buy a server space. Domain Name Server (DNS) translates domain names into IP addresses. Every time you use a domain, the DNS translates the domain into the related IP. 

Web Hosting

Web hosting stores the website files and makes the site accessible on the internet. Web hosts are companies providing internet connectivity and space on a server. When a user enters the domain name into the browser, the website is loaded from its web host. There are different types of web hosting services that offer domain names, e-mail, databases, SSL encryption, and automated website backup in the event of a server outage. 
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HTML/PHP/CSS 

PHP is a reliable web programming technology used in modern website development to write dynamic websites. Websites like Wikipedia, Yahoo!, Delicious, Facebook are powered by PHP. A style sheet language CSS is used to style web pages written in HTML and XHTML. An HTML file can be uploaded to a web server, where any computer with a web browser and an Internet connection can access it. Most modern websites use PHP and CSS. 

Web Page Content

Web page content is any information you see and use on a web page and website, including graphics, images, texts, etc. The primary reason why people come to the website is the content. Web pages content should be unique, reliable, useful, well-organized, link-wise, keyword-smart, and fresh. Good website content builds user trust and boosts website prominence on search engines. 

CMS

Content Management System (CMS) is a software equipped with options for website content administration. CMS allows updating website content according to the website users’ needs and expectations. Having the right CMS gives an absolute control over the website content. Modern CMS are easy to manage and feature many add-ons for administration of various types of web page content. 

Now you know how websites work in general, what you need to make a website work and how your own future website will be working!

CSS: What Is Cascading Style Sheets

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Cascading Style Sheets CSS is an important web design and development tool meant to define the look and feel of websites and web pages. In simple words, web developers use CSS to add unique style to web pages. CSS defines how HTML attributes are to be displayed on a web page.

Cascading Style Sheets CSS

CSS (Cascading Style Sheets) enables the separation of HTML document from document presentation, such as layout, colors, fonts. Styles are stored in .css files enabling web masters to change website layout by editing one single file. There are Author Style Sheets (created by the web page author); User Style Sheets (set by the web page user); User Agent Style Sheets (styles applied by the web browser to display the web page).

• CSS stands for Cascading Style Sheets
• CSS defines how to display HTML elements
• CSS is used to style XHTML, XML markup
• Formatting styles stored in separate .css files
• All modern browsers support CSS

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CSS In Modern Web Design & Development

In modern website development, CSS programming is a service on demand. CSS helps web design and development professionals to add fonts, colors and other formatting to web pages. Developed and maintained by the World Wide Web Consortium, CSS helps web developers to separate content from design and save a lot of working time. Prior to CSS, the presentational elements of HTML docs were contained within the HTML markup. All colors, styles, borders, fonts, etc had to be repeatedly described within the HTML file. CSS allows creating a simpler HTML file and move the formatting information to separate file.

Cascading Style Sheets CSS is one of the most useful and helpful tools web designers and web developers use to build professional websites with unique look and feel. CSS gives many great options allowing enhancing the website design and functioning. Take a glance at some of WOWEB projects using CSS Cascading Style Sheets.

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CSS Coding, CSS/HTML, Programming

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CSS Coding, CSS/HTML, Programming

Web Professionals Who Make Websites

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Web Development and Web Design is a huge mechanism with many professionals standing behind. If you have ever wondered who makes websites and who is responsible for your website performance, we will tell you who is who in website development industry. Website building involves many types of IT specialists with different technical and creative professional specializations.
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Web Developers, Web Programmers

Web programmers or web developers are web specialists who convert the website design into the high quality code. Professional website developers and web programmers deal with different web programming languages and advanced technologies like PHP Programming, CSS, JavaScript, etc. Depending on the size of the web development team or company, a particular web developer can specialize in one or more web development aspects like front-end developing, databases development, shopping carts, etc. In a few words, website developers are responsible for website technical performance and non-design aspects of the website building.

Web Designers

Web designers develop and design visual stuff that attracts the user. Website designers focus on the development of the look and feel of the website, including website header, sidebars, menus, illustrations, and other elements. To design website, professional web designers use specialized image editing software applications and then transfer the files to web programmers who turn the design into the code and the real website. A web designer’s jobs encompass web graphic design, interface design, layout design, template design, website logo design, and more technical and creative disciplines in website design development.

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Website Copywriters, Web Content Developers

Website copywriters and web content developers create content for websites. Website copywriters work in various fields of web content development, including SEO content writing, article writing, advertising and sales writing, ghostwriting, blogging, etc. Website content developers create texts for all types of small and large websites. SEO copywriters specialize in developing the written content that appeals to the website target audience and contains certain keywords to attract search engines.

Website Optimization (SEO)

IT specialists providing SEO services. People involved in Search Engine Optimization review the website content and do keyword research. They use a variety of SEO tactics to promote the website and get the web pages shown up in the results of top search engines by choosing keywords that best relate to the website. They increase the webpage prominence by quality link exchange, keyword optimization, meta tags, relevant directories, etc. Without good SEO optimization, the website can’t work to it full capacity.
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Web Design and Development Companies

Website Design and Development Companies offer a range of professional web development services. It is often a small and medium sized organization with many web specialists under one roof. Today there are thousands of affordable web design and development companies providing web development and support services for clients around the world. With so many web development companies around, the most important thing is to make the right choice based on your web project goal and budget.

Web Hosting and Support Services

Web Hosting Companies or website hosting providers make websites publicly accessible online. They store websites’ files on their server, giving it a unique address. There are free and paid web hosting services. Some web hosting companies provide website ongoing technical support and maintenance services to increase the website traffic, fix technical errors, and improve website optimization.

Modern Professional Website Design

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As we are not the same as years ago, web design is not the same as it was years ago. Modern website design is different from the past-day website design and the future web design.

What Makes Modern Website Design

Web Design is a vast field covering many different aspects of website development. Our experience shows that it often becomes quite difficult for clients to figure out what is what in modern professional web design and what the designer is talking about. 

To ask professional website designers to design a website, the client should better understand what makes up modern professional website design. We outline some definitions in modern website design to help the clients on their way to understanding what web designers are talking when they discuss the given website design.

Get familiar with common modern web design technologies and web designer terms used regularly in modern professional website design and development. 

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Interface Design

User interface design is one of the vital aspects in the website design development. Good interface design can give a significant boost to the website productivity and usability. Intuitive interface covers the creation of the navigation menus, option buttons, information architecture, and more technical tools and visual elements. The goal of professional user interface design is to be not only technically functional, but also adaptable to user needs and expectations.

Website Templates

Website templates are pre-designed websites that can be customized to individual needs of the client. One of the huge benefits of using website templates is an opportunity to start a website quickly and easily. Website templates allow you to preview the future website. There are hundreds of website templates available. Many come with logos, graphics, and standard usability features.

Website Homepage

Website homepage is the main web page of a site, also called the "front page". When a user types in a browser a website domain, the browser downloads the website homepage that contains links to other website pages.

SEO Design

Search-engine friendly web design is a design that is optimized for search engines. Websites designed with search engine optimization attract target traffic much faster. SEO friendly design combines a variety of creative and technical principles including content architecture, navigation structure, images, link flow, and many other SEO design techniques. In modern professional website design, SEO counts.

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Website Usability

Usability is one more aspect that counts in modern website design. Good website navigation and design aesthetics are one of the core features that make up website usability. User-friendly design is when a site is easy to browse around for the users. Users should access and find the information easily on the website. Website usability is to place website items in an appropriate area on a web page and present the information to the user in a clear and obvious way.

Cross-Browser Compatibility

The ability of a website or a web application function well on all modern browsers and platforms is referred to as cross-browser compatibility. The cross-browser compatibility of a website is a an aspect that counts today very much. Modern professionally designed website should be accessible through as many browsers as possible. If a website pages does not work correctly or now viewable in the top modern browsers, it will drive the visitors away once and for all.

Infographics Design

Infographics design is in demand today. Infographics are a popular tool for complex data visualization. The demand for infographics design is based on that people prefer websites with good visual presentations rather than web pages with boring content. Professional infographics should deliver the right message and engage the audience. Good infographics are always an eye candy and food brain. The successful infographic presents information in a creative, clear and compact way, in the form of chart, map, instruction, etc.

Designing a website is a complex task with many other terms and aspects involved. You should always feel free to ask us about any aspect of the modern professional website design.

Web Development and PHP Programming


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PHP Programming Language

PHP is one of the core technologies used in modern web development. PHP is the most popular web programming language designed to write dynamic web applications. Many huge websites on the net like Wikipedia, Yahoo!, Digg, Flickr, Delicious, Facebook and millions of other websites run on PHP technology. Since its creation in 1995, PHP has proven to be a trustworthy foundation for a modern-day website. PHP is currently ranked 6th on the TIOBE Programming Community Index of 2013.

PHP Web Development

PHP programming language was originally developed to add interactivity to dynamic webpages. Originally named Personal Home Page, this programming language has become the basis for many web applications. The first great improvement to the PHP technology came in 1997 with the release of PHP 3 version. The name was also changed to PHP Hypertext Preprocessor.

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PHP is an open source general-purpose programming language that can be embedded into HTML. For years, PHP rules server-side scripting and remains a hugely popular for programming websites of any size. Main web development areas powered by PHP are server-side scripting, command line scripting, programming desktop applications. If used by professional web developers, PHP programming language can do lots of very good things for a website.

One of the PHP programming language strengths is its support for databases. PHP language interacts with databases like MySQL, Oracle, etc. PHP can be used on Linux, Microsoft Windows, Mac OS X, etc. PHP websites are based on WordPress, Joomla, Drupal; Zencart, Magento. 

Released in 2004 and powered by the Zend Engine II, PHP 5 is the latest PHP version. PHP 5 is equipped with new features dedicated for better productivity and security of web applications. PHP 5 improvements cover support for object-oriented coding, MySQL extension, XML extensions, and other web development benefits. 

Dynamic Web Development with PHP

Programming language PHP meets a wide range of modern web development needs. Since its beginnings, dynamic web development with PHP coding has won a significant popularity in professional website building. WOWEB is proud to have a team of seasoned PHP developers and web programmers skillful in PHP scripting and most advanced web development technologies. We deliver web development services that wow with good results, so you are always welcome to talk to us about your project !

Why Build Professional Website

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Web design and Web Development is a complex field, and building a website is a complicated process that involves far too many specific skills and professional areas. 

There are at least four ways to get a website today. You can make a website yourself. You can use a free website builder. You can hire a jack-of-all-trades web developer who dabbles in bits of everything. After all, you can hire a professional web development company

How To Get A Website Today 

Here are your options for getting a website:
• Make website yourself 
• Use free website builder 
• Hire a jack-of-all-trades web developer/web designer 
• Hire a professional web development company 

Why have a website built professionally? Developing a website is a complicated process with many different processes and specialists involved. Building a serious website covers developing the unique design, logo designing, programming and writing quality codes, developing the database and content management system, setting up the servers, search engine optimization, content development, site mapping, and many other niches in web design and development. 

Why Choose Professionally Built Website 

When it comes to building a website that is small, simple, non-profit, with no serious goal behind – you can do it yourself. But, if we are talking about a website that you want to do more than that, hiring a professional web design and development company is often the better choice. Here is just a few of many benefits of building a website with a professional web development team. 

• Wide spectrum of web development services all under one roof 
• Specialists with in-depth expertise in the respective areas 
• Websites that balance beauty and brain, form and function 
• Websites built with usability, accessibility, optimization 
• Website maintenance and support 
• Web development contract 
• Unique websites 
• Affordability

Wide Range Of Web Development Services

Nobody can do it all. No living man all things can. Programmers are not designers, designers are not SEOs, SEOs are not copywriters. 

Depending on the website goal and niche, the process of website building may involve different types of web developers, web designers, marketers, copywriters, SEOs, and more specific professionals. Building a website with a professional web development company is dealing with specialists having in-depth expertise in their respective services. 

A generalist person who is taking on everything – from design to coding to search engine optimization to content writing – can never achieve the in-depth knowledge and follow latest standards, trends and technologies in all those ever-expanding areas of web design and development

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The skills needed to build a serious and large website are too different, and only a good team of specialists working in tandem can build a website that has the “wow” effect in every aspect of its design and development. 

To do web design and development that wows, you need to have experience in web design, graphic design software programs proficiency, creative thinking, communication skills, HTML/CSS, web coding and web programming skills, SEO/SEM techniques, content writing skills, and understanding of many other specific areas in website developing

Web developers at a professional company keep up with latest trends and technologies in web design and development. They know all the in’s and out’s, all the do’s and dont’s. Working in tandem, the web development team can build unique websites that balance beauty and brain, form and function. Websites built with usability, accessibility and search engine optimization in mind.

Website Development Contract

Having the perfect contract is a vital part of the professional web development company services. The website development contract (web design contract, website design agreement, web development contract, website development agreement) sets good relations between the client and the company. It determines future website requirements, web design and development stages, pricing and payment schedule, deadlines, general as well as specific details of the project. A contract for building a website protects both parties in different situations that may arise during the web design and development process.

Affordable Web Development

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Gone are the days when building a website with a web development company was too expensive. Today, there are many web development companies to choose from. Honestly, WOWEB services are not the cheapest, but still affordable. We try to offer individual solutions within the specific limits of a particular client. Talk to us and let’s see what we can do for you! 

An excellent website design and development takes many efforts. Most of the do-it-yourself sites are static and they often fail to function properly and do not attract the target audience. If there are web design and development professionals skillful in building an excellent website – why not ask them to create professional website for you?