The rise of any co-culture is dependent on the social norms of a particular time period. Nowadays, the main source of recreation and study is the Internet. A hub for both entertainment and business, the Internet attracts millions of users daily. Many of these people belong to the Net Generation or Generation Y. Even though Generation Y is often misunderstood by older generations, they deeply value relationships and community.
Understanding the Status of the Net GenerationPeople in Generation Y, having matured during the information revolution of the late Eighties and early Nineties, are viewed as young because many of them still reside with their parents. If they are working , they tend to have low-leadership roles and do not have much on-the-job responsibilities.
Some people think that this generation holds fewer authority roles in the workplace and, as a result, makes less money. Generation Y is also an individualistic culture, since most of its members are aware of their status as Millenials. Other dominant cultures, like Baby Boomers and Generation X, judge the substance and relevancy of Generation Y.
Older members of society often categorize younger adults as being impetuous because they do not conform easily to groupthink. Generation Y is viewed as having thrill seekers who do not hold themselves accountable for their actions. Generation Y makes decisions based mainly on their group climate, which is known as the digital age.
The Effect of Media Communications in the Digital AgeDuring Web-based times, everything moves quickly, which makes Generation Y rush to solve problems. Lack of rational thought and impetuousness are stereotypical qualities of Generation Y that have been perpetuated by media communications in the Twenty-first Century.
Another perceived characteristic of Generation Y is obsession. Many people believe that this generation is obsessed with computers, the Internet, and other forms of electronic technology. From Facebook to Twitter, there are many online services that cater to this co-culture. Older generations find Generation Y preoccupied with digital tools, such as email, cell phones, and the World Wide Web.
The Solution to Stereotyping MillenialsThe only way to stem the tide of generation stereotyping is to increase communication between co-cultures. This will reduce negative elements, such as prejudice and distrust. If people talk and listen, they can make interpersonal communication better. Feedback will flow easily along channels from the elderly to the young. Everyone will learn to appreciate differences.
Generation Y has often been described as immature, irrational, and obsessive. These stereotypes are based on false impressions fueled by the media or mass communication. People who live all over the world participate in selective perception of Generation Y.
Because of the rapidly advancing digital culture, Generation Y not only grows up faster, but also learns how to use technology earlier. Other co-cultures will better understand Generation Y, once they acknowledge these differences without fear or prejudice. Through active, interpersonal communication, the entire global community will be able to appreciate Generation Y.